AI receptionist (self-serve)
Upfirst: pricing, real cost and reviews
Per-call AI receptionist with books-into-Clio, Square, Acuity and Calendly. Spam and sub-15-second calls aren't billed. Strongest review scores among self-serve tools.
Real bill at ~300 calls/mo
$159.95/mo
Pro
Advertised
$24.95/mo
Starter, monthly
How we got that number
300 calls are included in Pro. Call length doesn't matter.
Assumptions: 300 calls/month, average 3 minutes per call (900 talk minutes), billed monthly (not annual), US local number, no add-ons. Computed by AITeamGuide from the vendor's public pricing on 2026-10-20.
Pricing tiers
| Plan | Price | Includes | Overage |
|---|---|---|---|
| Starter | $24.95/mo ($20 annual) | 30 calls | $1.50/call |
| Premium | $59.95/mo ($48 annual) | 90 calls | $1.00/call |
| Pro | $159.95/mo ($128 annual) | 300 calls, white-glove onboarding | $0.75/call |
| Scale | $299/mo ($240 annual) | 600 calls | $0.70/call |
| Custom | Contact sales | 600+ calls, BAAs for HIPAA | custom |
Spam and calls under 15 seconds are not billed. Extra agent/location $9.95/mo.
Source: https://www.upfirst.ai/pricing, checked October 20, 2026.
- Setup fee
- None
- Free trial
- 14-day free trial
Key features
| 24/7 answering | yes |
|---|---|
| Appointment booking | Yes: Google, Outlook, Clio, Acuity, Calendly, Square |
| Integrations | Clio Manage, Square, Acuity, Calendly, Zapier, Custom Actions (any CRM API) |
| Bilingual | Yes, 35+ languages |
| Call transfer | Yes, warm handoff |
| HIPAA | BAA only on Custom plan |
What reviewers say
Limited evidence
13 Capterra reviews, all 5-star, mostly from 2025–2026. G2 shows 26 more that we couldn't open directly. Positive but small.
Recurring praise
Recurring complaints
“The setup for this was very simple and straightforward, and in less than 20 minutes I have a fully functioning AI answering service.”
Summarised by AITeamGuide from public reviews, checked October 20, 2026. Quotes are short excerpts, credited to their authors and sites. Sources: Capterra, 13 reviews · G2, 26 reviews.
Pros
- Exactly 300 calls on the Pro plan
- Spam and short calls not billed
- Books into Clio and Square
- 14-day trial
Cons
- HIPAA BAA only on custom plan
- No dental/vet practice-software integrations named
Ranked in
Dental Offices #4Medical Practices #5Law Firms #3HVAC, Plumbing & Home Services #5Real Estate Agents #3Salons, Spas & Med Spas #1Auto Repair Shops #3Veterinary Clinics #1Insurance Agencies #3
Reader reviews
From AITeamGuide readers who use Upfirst, confirmed by email and moderated by the editor. These are separate from the public reviews above and don't change our rankings. How we moderate.
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